STARBUCKS
BLONDE ESPRESSO KIT
BRIEF
(in a modern tweet)
Get Starbucks Baristas excited about the new Blonde Espresso launch and arm them with the knowledge to sell it to café goers.
APPROACH
Marking Starbucks 35th anniversary of their original espresso we looked back on the color palette they used in the 70s and mixed that with new and modern designs to strike a balance of history and trend. The kit included the coffee, tasting glasses, tasting notes, the history of Starbucks espresso, quick reference cards for brewing, a custom tumbler for mixing, and a limited edition enamel pin to up the flair. All this is packaged in a premium printed box with a soft touch coating and foil emboss. Pinkies out on this one.
ROLE
Creative Direction
Art Director: Marc Burrow
Copywriter: Kelly O'Reilly
Western State Printing Association Awards 2017
Best of Category and Best of Show
Judges quoted in saying “We’re not sure there is such a thing as perfection in printing, however this is as close as we’ve seen.”
Benny Awards 2017 (The Oscars of Printing)
National Best of Category Award
(Boxes, Totes, Containers and Cards)